The pieces might be about customer help, social media listening, or product critiques. In reality, in 2020, social media commerce was valued at $89.4 billion and it is projected to develop to $604.5 billion by 2027, with an annual progress fee of 31.4%. This article discusses the resurgence of brick-and-mortar shops for big-ticket electronics, signaling a shift in consumer habits post-pandemic. Smartphone and television sales on-line have declined, whereas the contribution of in-store purchases has elevated. The return of the in-store experience is attributed to premiumization and narrowing value gaps between online and offline channels.

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